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WILLIAM THOMPSON
ADVERTISING PHOTOGRAPHY
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Bright Blocks were a challenge. This toy is simply a big Lego and it was wonderful. The company wanted to define the toy at a higher level of buyer. It had to be a "human" campaign in that one could identify with the children and feel as if they were actually "in the moment". As everyone who shoots kids knows this IS so very difficult. I think we accomplished the task very well and the campaign was very successful. I directed TV COMMERCIALS for this campaign as well.